Two decades.
Measurable results.
A selection of work from senior communications and marketing roles across leading international and independent schools. Outcomes, awards, and links to the work itself.
United Nations International School of Hanoi
Director of Marketing & Communications
Led a multidisciplinary team of eight, served as Admin in Charge, and delivered large-scale engagement reaching over 10,000 participants while achieving full enrolment across all key programmes.
Four CASE Awards in a Row
CASE (Council for Advancement and Support of Education) recognised work across four categories: a school video made on a budget, the UN Day special event, a cultural collection, and a video series produced on a shoestring.
View the CASE awardsAward-winning admissions video
An inhouse video created to engage parents to take a tour and visit the Lower Elementary school, recognised with a CASE award.
Watch on YouTubeCampus development storytelling
An ongoing video series across 8 months, documenting the school's major sports centre development, recognised with a CASE award.
Sports centre developmentEarly years enrolment growth
Filled early years places by working with the Activities Department to create and build the new Parent & Baby programme alongside a new coffee morning series, 'Raising Tomorrow' (concept and branding all created inhouse).
Launched the school's editorial blog
Introduced articles.unishanoi.org to give the school a regular, owned channel for stories and thought leadership.
Visit the blogCrisis communications
Led calm, rapid communications through severe weather, floods, and hurricanes, keeping families informed and trust intact.
Harrow International School Hong Kong
Director of Communications, Admissions & Development
Aligned brand, growth, and recruitment with institutional strategy, and stood up the school's first development and alumni function.
Built the Development Office
Established the office from scratch, creating the structures, systems, and relationships for a thriving, sustainable development programme. This was created alongside a new scholars programme.
Alumni community
Started the school's alumni relations function, keeping former pupils connected to Harrow for life.
Harrow alumniCommunications through COVID
Led steady, reassuring communications through the pandemic, keeping the community informed and the school's reputation steady.
Boarding programme
Supported Harrow's boarding offering - the main ethos behind the school's brand, with newly created videos, brochures and communications.
Harrow boardingSt. Margaret's School
Marketing & Admissions
Helped the school grow a full additional Year 7 class by rebuilding the recruitment journey from the ground up.
Increased Reception to Year 12 applicants by 50% within a year
Introduced Taster Days, Sixth Form open evenings, and boarding evenings that converted interest into enrolments.
Brochures & prospectuses
Wrote and created the school's prospectuses and brochures, giving the brand a consistent, professional voice.
View the prospectusDigitised the admissions journey
Moved the end-to-end admissions process online, making it easier for families to enquire, visit, and apply.
Junior registration formModern methods, grounded in evidence.
Working with AI
Work with AI tools to make delivery efficient and seamless, saving time without losing craft. This enables us to keep prices highly competitive.
SEO for Google and for LLMs
Search engine optimisation now means two strategies: ranking on Google, and being found and cited by large language models. We work on both.
Lead generation
Social media advertising, clear calls to action, brochures, and stories that turn attention into enquiries and enrolments.
Data & analysis
Data informed strategy for impact; decisions are grounded in evidence rather than instinct.